I have come to the conclusion that I like my entertainment slow. I generally don’t watch TV, but the last few days I have been glued to the TV, watching the 8048-minute long live broadcast of Hurtigruten sailing from Bergen to Kirkenes, along the Norwegian coast. As you might expect, the show is very slow – we get to see the view from the ship, mixed in with interviews and commentaries onboard the ship, all in realtime. The TV station NRK2 shows everything live (and I get it through my cable TV here in Sweden), and a website shows the video stream with a good map and other information (more on the website below). The show has been a big hit in Norway – some 1.3 million people (of Norway’s roughly 5 million people) watched the show Thursday and Friday, which are quite impressive numbers, and I expect the weekend ratings will be even higher. The hashtag #hurtigruten has been quite active on Twitter as well. I’m not surprised that people are watching the show, but it’s been even more interesting to see all the people that show up along the coast, waving from land, cruising around in boats, and also the huge crowds at all the stops. The small places are generally the ones with the most people. My hometown Sortland (with 10,000 inhabitants), for instance, had more people show up at 3:30 at night than Trondheim (with 175,000 people) had in the middle of day. It seems like the experience of the show took people somewhat by surprise – the premise sounds quite ludicrous, like watching paint dry on live TV, but people took a look out of pure curiosity and then found it hard to stop. Twitter is full of people who seemed unable to turn off the TV and go to bed at night as Hurtigruten sailed through Vesterålen in the midnight sun. I think there are many reasons why the Hurtigruten show stuck…
A discussion of the Hurtigruten – minutt for minutt slow TV show.